Does Outsourcing Customer Service Mean You Never Deal with it Again?

Unfortunately, the answer is no. As we reported on Twitter in early 2018, many companies that outsource customer service do so in order to focus on their core businesses, so we assume

Read More >

How to Keep Building the Relationship with Your Audience When You’re No Longer the One Answering Every Email and Call

When Mirasee, an online education company for business owners, was first founded (and called Firepole Marketing), founder Danny Iny was thoroughly involved in every aspect of the company.

Read More >

How Customers Expect You to Show Up Across Multiple Channels

Customers, like us, are everywhere. They’re tweeting, Facebook-messengering, calling, texting, and sometimes even show up offline (well, at least for businesses that aren’t living t

Read More >

How to Turn Your Customer Service into a Profit Center

As we shared in our guide to the top 2019 customer service channels, customers have been paying more to companies who excel at customer service since at least 2012, so the return on investment i

Read More >